We’re delighted to announce that Clays, London’s premier indoor interactive clay shooting experience, is coming to Piccadilly Arcade!
Set to open in late 2024, Clays Birmingham will mark the brand’s third venue and its first outside London, joining the highly successful locations in Canary Wharf and The City.
Located in a prime position fronting New Street, this exciting new venue will offer an unforgettable experience that blends competitive socialising with premium dining and drinks. Whether you’re looking to challenge your friends in a semi-private peg or book your very own private room, Clays uses advanced proprietary technology to deliver fully digitised games in a sleek, stylish setting.
Perfect for groups of up to 20, guests can enjoy a selection of six immersive clay shooting games, alongside a menu featuring delicious food and handcrafted cocktails, all within a spectacular environment designed to impress.
Tom Snellock, CEO of Clays, said:
“The last twelve months have been an incredibly exciting time for Clays, and I’m so glad that we can officially announce our expansion into Birmingham. Piccadilly Arcade is a building steeped in history, so it’s fantastic that we can now be a part of that. We’re looking forward to welcoming guests into Clays Birmingham and continuing to grow across the country – this is only the beginning!”
Bringing Clays to Piccadilly Arcade continues our mission to provide a dynamic mix of independent and unique offerings to Birmingham city centre. As Nina Meeks of Hortons shared:
“Clays has reinvented a traditional country sport by combining an exciting virtual shooting experience with beautiful bar environments. Its arrival at Piccadilly Arcade complements our existing range of independent tenants and brings a completely unique proposition to the competitive socialising arena in Birmingham.”
With a history stretching back to its opening as a 600-seat cinema in 1910, Piccadilly Arcade has transformed into one of Birmingham’s most cherished retail and leisure destinations. Home to a vibrant mix of independent retailers, including Shepherds Barbers, Piccadilly Opticians, and Faculty Coffee, Piccadilly Arcade continues to evolve while celebrating its rich heritage.
Excitement is building as two of the three remaining units in the Arcade are under offer, with just one final opportunity left to join this thriving destination.
We can’t wait to welcome Clays to Birmingham and invite you to experience their unique mix of fun, food, and flair. Stay tuned for updates and prepare to level up your social outings at Piccadilly Arcade!
