As the festive season sparkles across Birmingham, Piccadilly Arcade is thrilled to be part of Brum’s Christmas Reindeer Trail, brought to you by Central BID Birmingham. From 6th November 2024 to 6th January 2025, the city comes alive with Santa’s nine iconic reindeer, each lovingly transformed into stunning sculptures by talented Midlands artists. And guess what? One of these magical creations is waiting for you right here at Piccadilly Arcade!
Meet Comet
Nestled in our historic arcade, Comet, painted by the brilliant Megan Evans Smith, shines with festive cheer.
Whether you’re here for a day of Christmas shopping or simply soaking up the seasonal vibes, stop by for a selfie with Comet. Share your festive snaps with us and tag #BrumReindeerTrail to spread the joy!
A trail to remember
Explore Birmingham’s city centre to discover all nine reindeer—Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, Blitzen, and Rudolph—at iconic locations including:
- Great Western Arcade
- Christmas in Cathedral Square Market
- Selfridges, Bullring
- Grand Central
- Frankfurt Christmas Market
- Ice Skate Birmingham
- Corporation Street
- The Mailbox
Grab your trail map and make a day of it, turning Birmingham into your festive playground. Each sculpture features a QR code, making it easy to donate to Birmingham Children’s Hospital Charity while enjoying the magic of the season.