Nestled in the heart of Birmingham, Piccadilly Arcade stands as a beacon of architectural beauty and historical intrigue. Its rich heritage, stemming back to the early 20th century, tells a story of transformation, resilience, and elegance. Today, it’s a beloved destination for shoppers, history enthusiasts, and those who appreciate fine design.
The beginnings: from Picture House to iconic arcade
Piccadilly Arcade began life in 1910, originally constructed as The Picture House, New Street. Designed by the talented architectural duo Nicol and Nicol, the building was intended to house “Cinematograph Halls and Lounge,” as outlined in their application to the local authority in February of that year. The design was ambitious, receiving the go-ahead under application number 12673, and the venue opened its doors on 20th October 1910, with Lady Noreen Bass presiding over the grand occasion.
Stepping into The Picture House during its prime was akin to entering a realm of luxury and sophistication. The entrance lounge was a sight to behold, reminiscent of the opulence found only in the finest hotels of the era. Visitors were greeted by a carefully crafted space featuring cloakrooms, a manager’s office, lavatories, and a striking staircase leading up to the circle.
The auditorium itself seated 750 guests, offering a blend of grandeur and intimacy. With 600 seats in the stalls and an additional 150 in the circle, it was a popular venue for the burgeoning world of cinema. At the heart of the auditorium was an ornate proscenium arch, crowned by two sculpted cupids. The recessed screen, surrounded by black velvet, benefited from a cutting-edge aluminium preparation that ensured images were displayed “bright and clear.”
Adding to the magic of the silent film era, a first-rate orchestra of eight musicians accompanied each screening, elevating the cinematic experience.
In 1912, just two years after its opening, The Picture House expanded its facilities by adding a fan room at the far end of the building, designed once again by Nicol and Nicol. This innovation enhanced the comfort of its patrons, making the venue a prime choice for cinema-goers in Birmingham.
The transition to Piccadilly Arcade
Despite its initial success, The Picture House saw its curtains close in 1926 following the opening of The West End cinema on Suffolk Street by Provincial Cinematograph Theatres Ltd. However, this closure marked the beginning of a new chapter for the building.
The once-grand auditorium was transformed into a retail arcade, bridging New Street and Stephenson Street. This involved significant alterations, including the removal of the ground-floor masonry to create shopfronts, while the upper facade remained intact. The conversion was executed with precision and an eye for quality, ensuring that the building retained its architectural splendour.
Today, Piccadilly Arcade is celebrated for its stunning facade and intricate interior design. The main frontage on New Street is a striking example of Edwardian elegance, with a central arch flanked by projecting pavilions. The open towers with their convex sides add a distinctive touch, while the entire facade is clad in gleaming white faience, lending it an air of timeless sophistication.
Inside, the arcade boasts bronze shopfronts adorned with delicate honeysuckle decorations, many of which remain preserved. The flooring, with its black and white marble border, exudes class, and the ceiling, divided into panels by foliated and moulded frames, completes the picture of a space designed with care and artistry.
A unique architectural feature
An interesting quirk of Piccadilly Arcade’s design lies in its structure. As the arcade and shops were built within the former cinema’s auditorium shell, there are no major structural supports between the shops. This allows for an uninterrupted flow of space, contributing to the arcade’s open and airy atmosphere.
More than a century after its inception, Piccadilly Arcade continues to capture the imagination of all who visit. Its evolution from a luxurious cinema to a vibrant retail destination reflects Birmingham’s dynamic history and enduring appreciation for art and culture.
Whether you’re a lover of architecture, a history buff, or simply someone in search of a unique shopping experience, Piccadilly Arcade offers an enchanting glimpse into Birmingham’s past while remaining firmly rooted in its present.